Search Engine Marketing

You probably have noticed that the way people consume media has drastically changed. Many of our new clients have come to us from other creative media sources. In fact, studies show that 60% of evening television watchers are also on line as they are viewing their favorite TV programs. Enter Search Engine Marketing (SEM). Let VMI do the SEM for you. This includes promoting your website by increasing its visibility in all the major search engines through using the right strategy for you. VMI’s SEM programs will market your website in order for it to become more relevant concerning search engine searches and their rankings. SEM constitutes Ad words—PPC, article submissions, blogs, advertising and effective SEO.

VMI optimizes websites—lots of websites! Let us increase the visibility of your website in the major search engines using search engine optimization (SEO). As of 2006, SEO was growing much faster than traditional advertising and even other channels of online marketing. SEO optimizes the structure and content of web pages for a set number of pre-determined keywords best describing your business. This is a reputable process that is perceived as very valuable by the major search engines (Google, Yahoo, Bing). Pay-per-click (PPC) using Google AdWords, works by establishing a set of keywords and then builds ads to optimize these keywords linking back to your site.

• Search Engine Optimization- SEO is the practice of increasing your rankings in the organic (non-paid) search results of a search engine. Search engine optimization (SEO) is "optimizing" web site pages. VMI site is search engine friendly and for increasing your rankings through changes in links, content and keyword focus. VMI will run a comprehensive review of your website. We pay close attention to site navigation, the website structure, and anything that could hinder the search engines from indexing your website. We will make suggestions and then move into implementation, with your approval. A VMI SEO copywriter will go through the site and make adjustments using targeted keywords. Each individual page is set up with the corresponding Title tags, Alt tags and Meta tags related to your specific keywords. We do not repeat what is in the home page tags. We then start the process of delivering your website to the search engines. Our tracking tools show us when your site has been indexed by the respective search engines. Our tracking mechanisms will enable you to track results immediately. (Many of the search engines can take more than 7 weeks to become listed and ranked). A VMI SEO consultant will monitor your website daily and make the changes necessary to improve search engine ranking results. We meet with you, the client in person or by telephone conference. We uncover the goals of your website and learn your target markets. With the most up to date tracking tools we uncover hidden markets.
• Paid Searches/Pay Per Click Management – VMI drives traffic to your website through purchased keywords that will trigger advertising on the major search engines
• Banner Ads- VMI’s original graphics, animation, sound, and video will maximize the presence of your website. Images in up to 8 different shapes and sizes strategically placed on your website will drive more traffic to your website. Think of traditional print ads except that banner ads link a potential customer directly to the advertiser’s website with just one click!
• Analytics- VMI collects, tracks, researches, and analyzes the ways people find and use your website. This gives us valuable insight into your marketing campaigns, your page content, and your products to help us help you to learn what you should be doing with this information.
• Blogs- Simple programs that allow you to quickly and easily publish new content to your website.

  Let us help you set-up your blog and decide what content should be published here. VMI will show you how you can use blogs in the most effective marketing of your business.

• Internet Reputation Repair and Internet Reputation Management- In the event that someone says something bad about you online, VMI’s expert technicians will be able to repair your negative press online and then protect your reputation for the future. VMI’s aggressive strategy removes negative content from the major search engines, all popular social media (twitter, FB, LinkedIn), and PR. We combine our SEO skill with our ORM tools such as social media, social bookmarking, video optimization, article submissions, and link building to decrease the visibility of the potentially damaging content. VMI will then work with you to show you how to track bad blogs, press, and conversations about your company, your products, and even yourself. VMI teaches you to create rebuttal pages, micro-sites, positive reviews, social media profiles, and blogs in order to increase the volume of positive content that can be optimized for great search results.
• Vertical Search- VMI specializes in search engines that will serve-up results for specific topics and specific media. Vertical search engines let you dig deep into video results or refine your search to sites focused on one industry. These search engines will serve as a great source of engaged traffic that will increase your website rankings.
• Viral Marketing-Ever hear of Susan Boyle? She was an overnight singing sensation on America’s Got Talent with her version of “I Dreamed A Dream.” Her video performance of this song was placed on YouTube and went “VIRAL” with over 6 million views! Every now and then, something takes off with lightening speed and finds its way to half the computers on the Internet. VMI will help you to launch a viral campaign.